FONT LICENSING AND FONT MANAGEMENT
I have had the privilege to work with Greg for almost 5 years. In the years that he has been working with us, we have managed to avoid litigation on several font issues, helping us retain much-needed finances in the process. His knowledge of the font management process and how it works has been extremely beneficial to me and my team. We couldn’t do what we do without him.
Jeffrey Bonacci, Global Creative Technologies, Ogilvy & Mather New York
When Midnight Oil needed expert guidance regarding font policy and a head-to-toes font audit of our agency-wide processes, Font Shield was our first choice. Greg’s leadership and unparalleled experience have helped us and our clients become fully compliant and protected with regards to the complicated world of font licensing.
John Posta, Executive Director, Corporate Strategy, Compliance, and Licensing, Midnight Oil Agency, Los Angeles
Over the past couple of years I’ve been fortunate to have had Greg as a resource and teacher while my agency grew to understand and properly use fonts. He has a thorough understanding of typography (the art side), font licensing (the legal side), and font management solutions.
Greg regularly added clarity to the complex and sometimes muddy waters of font licensing. He commands a strong understanding of the confusing mess of legal jargon that font licensing often relies on. Greg’s decades of experience equip him with the ability to help you understand what licensing you need . . . often before you realize you need it.
Greg taught best practices for font management that are backed up by his experience as the Type Director for one of the largest global advertising agency networks. He vetted, negotiated, purchased and maintained font libraries for multiple agencies. And he seemed to do it effortlessly. I’m still impressed with how he can make a client feel as though they are one-of-one when they are one-of-many. He always responded quickly and with a concise answer. And just as important, he was always direct.
Greg Mitchell and his company Font Shield is a valued partner of Central Coast Solutions, helping our clients make good decisions concerning their font licensing and resource management. Together we created a font licensing seminar/webinar at The Minneapolis College of Art and Design (MCAD) that helped open the eyes of the design community to the important legal and financial aspects of using fonts in their workflows. Greg is the most knowledgable resource for all-things fonts, and is regarded as a top industry leader – there is no one better.
Ed Klemz, Owner & Founder, Central Coast Solutions, Minneapolis
Navigating the complex world of typeface licenses can be challenging and confusing but is fundamental to the world of design and branding. Greg’s experience and know-how on this complex subject matter make him a go-to resource. He delivers his findings, research, advice and guidance in a direct clear manner. He also provides options for cost effective alternatives and is really solution focused. He is a true pleasure to deal with and I whole heartedly recommend Greg to my colleagues and peers in the industry.
Stacey O’Connor, VP Operations, Jacknife Design, Toronto
Nobody understands the importance and power of typography better than Greg. He is a master of good type, shape and form. His attention to detail, appreciation of the art of typography are skills that are a rarity these days. I had the pleasure of working with Greg at Ogilvy for several years. His extensive knowledge of countless typefaces always amazed me and his suggestions and refinements continually made my work better.
Helen Pak, President of Grey Toronto and Chief Creative Officer, Grey Group Canada
Greg is a rare talent and a true master of Typography. He is a walking encyclopedia of fonts and his love for his craft makes him not only exceptional at his job, but a pleasure to work with. His enthusiasm spills over to others. I never had a job that his eye and his skill did not improve. If you get a chance to work with Greg, take it.
Nadine Prada, Artist/Freelance Art Director, Toronto
Greg knows more about typography than anyone I know of and he’s always willing to share that expertise in an engaging and passionate way. During conceptualization if I wanted to illicit a specific feeling, create a vibe or achieve classic typographic perfection, I went to Greg right away. He’s a walking encyclopedia. His easy-going nature and passion for his craft made him a pleasure to work with. I had complete trust in his advice and that the final product would be bang on as well. Greg is a skilled and dedicated resource that anyone should count themselves lucky to take advantage of.
Ian Taylor, Senior Art Director, Toronto
Craftsmanship. More than just a “type guy”, Greg truly cares about quality and the lack of it in some circles of advertising today. The days of labouring over headlines seem to be gone for some . . . but not for all of us. If you truly care about legibility, proper kerning, punctuation, font selection, or even just using the correct your, you’re or yore . . . then Greg should be at the top of your list. Greg knows and remembers how typesetting used to be done, and he changed with technology to know how it’s done today. Furthermore, he is capable of maintaining a balance between quality and the realities of our business. Greg knows the rules of typography so well that he also knows how to effectively break them. So thanks Greg for teaching us through the years. We may all have different design styles but the rules of typography apply to ALL design. Typography still rules today – partly because guys like Greg make craftsmanship, care, professionalism, passion, experience, process, common sense and fun actually matter.
Joe Borges RGD, Creative Director, 16×9 Agency, Oakville