Greg Mitchell is the founder and CEO of Font Shield.
Well-respected in the advertising industry, Greg has a vast depth of knowledge in – and passion for – typography. He has mentored art directors, designers, developers, production and QC staff, and countless others on the delivery of a quality typographic product.
As a typographer for over 40 years, Greg has witnessed many changes in the world of typefaces, fonts and the technologies that use them. Significant changes have also occurred in font licensing terms and conditions.
Greg graduated from The George Brown College of Applied Arts and Technology in Toronto in their three-year Graphic Arts Printing Technologist Program, specializing in Typography.
Font Shield is not a font foundry. We don’t sell fonts. We’re not obligated to any font foundry. Our mission is to help brands and agencies secure the font licensing they need, with simple and compliant-friendly terms and conditions – in order to make them feel confident that they are adequately protected.
His first job was with two traditional typographers who taught him the craft of typesetting for the next seven years. Following that, he freelanced around Toronto in various type houses.
In 1990, Greg joined Ogilvy & Mather Advertising as a typesetter/production artist and shortly after moved into the role of Type Director until 2012.
After a few years of developing and implementing a font management and licensing policy for Ogilvy & Mather North America, Greg became Type Director with Ogilvy’s Global Creative Technologies Group in June 2014.
In March 2015, Greg moved to IBM Global as Type Director, working on font management and licensing for the WPP account.
Having worked with fonts in an advertising environment for most of his career, Greg is acutely aware how convoluted font licensing can be. This can put brands and agencies at risk by misunderstanding their licensing requirements.
Realizing the need for font licensing expertise in the advertising industry, Greg launched Font Shield Inc.
Pat Ratigan is Senior Licensing Consultant at Font Shield Inc.
Starting in Dublin in 1966, he has been involved in all aspects of the typesetting and production industry. Pat knows his way around typography, fonts and font licensing.
In 1972, Pat emigrated to Canada and worked for some reputable Toronto type houses such as Mono Lino, Crocker & Bryant, and Word for Word taking on various roles from typesetting and proofreading to Studio Management.
In 1992, Pat started with Ogilvy & Mather Advertising Toronto in their print production studio doing everything from Mac production, proofreading, digital delivery, photography, and IT.